Have you ever heard that a small shift in direction can make a huge difference in destination?
It’s true in content as well – small content tweaks can create huge results.
[Tweet “A small shift in direction can make a huge difference in destination says @BillWidmer1”]
Often times, our writing only needs a few minor tweaks to go from good to great; to go from zero shares to a hundred.
Here are seven small content tweaks you can make to your content that can have a major impact on its reach and engagement.
(Want to learn how I used great content to reach a #2 Google ranking and over 1,000 daily visitors? Read my white hat SEO case study, where I walk you through it step by step.)
Content Tweak #1: Adding Click to Tweets
You may have noticed the big gray box at the top of this page that said, “click to tweet”. Adding an easily tweetable quote is one of the best ways to increase your articles social shares.
The easier you make it for people to do something, the more likely they will do it. If you want them to tweet about your article, don’t make them pick out someone powerful about it – give it to them instead!
[Tweet “Don’t make your readers pick out something powerful about your content. Give it to them! says @BillWidmer1”]
If you use WordPress, you can use the ClickToTweet plugin to do this.
Ian Cleary (@IanCleary) also said that adding ClickToTweet is one of the 8 best ways to improve social sharing on your blog!
Content Tweak #2: Quoting Authorities
One of the best ways to increase your posts exposure is by quoting authorities within your content. See my last bit about Ian and his message about adding click to tweet? Perfect example.
Quoting authorities can increase shares because once you quote them, reach out to them to let them know you mentioned them. People love to feel important! Just ask them to share it on their social profiles, and chances are they’ll do it.
Content Tweak #3: Improving Formatting
This is one of my biggest pet peeves. I hate poorly formatted blog posts. They’re ugly, hard to read, and downright aggravating.
Improving your formatting isn’t that difficult. All you have to do is:
- Add more bulleted lists.
- Use headers and subheaders.
- Bold or italicize key points.
- Use shorter paragraphs (fewer than four sentences is a good base).
- Increase your font size (I like size 14).
If you haven’t noticed yet, the easier you make things for the reader, the higher the chance they’ll read and engage with your content. So make it easy!
Content Tweak #4: Embeddable Infographics
Notice I said “embeddable” infographics – not just infographics.
If you spend the time or money to create a great infographic, chances are someone is going to steal it to use somewhere. Why not get some benefit when they do?
If you make it easy to embed, you’ll increase the amount of people who use the infographic – but, you’ll also increase the amount of people who link to you as the source.
KISSmetrics does this very well with their infographics.
Content Tweak #5: Relevant Pictures and Media
Please, no more cheesy stock photos that have nothing to do with your content. That’s another pet peeve of mine.
If you’re going to include pictures in your articles (which you should if you can, both for SEO reasons and for easier comprehension of complex ideas), make sure they relate to what you’re talking about.
In fact, this includes all media. Videos are another great way to break up your content, increase engagement, and add relevant and useful information.
Content Tweak #6: Related Posts
Adding related posts at the end (or even in the midst) of your content is a great way to increase people’s engagement with your website.
You want your readers to stay on your website if at all possible, so make it easy for them to stick around.
Related Post: 4 Awesome Content Communities to Promote Your Content
Content Tweak #7: Call-to-Actions
Similar to related posts, call-to-actions (CTAs) are a great way to get your readers to become customers.
CTAs are links from your content to a place you want them to go or an action you want them to take.
Here’s an example of a CTA:
If you’ve read this whole article, I hope you got some good takeaways for small content tweaks. If you’re ready to level up your business’s content marketing strategy, take this time to schedule a free 15-minute phone call with me to talk about your business’s content goals and struggles.