Content marketing for B2B service businesses.

Get More Leads & Customers Through Targeted Content Creation

Brands I've worked with:

Content marketing institute logo
Duct Tape Marketing logo
Social Media Examiner logo
SEJ logo
SEMrush logo
HootSuite Logo
A Better Lemonade Stand logo

Content that brings you sales.

1.
A CUSTOM TAILORED CONTENT PLAN

When it comes to content marketing, most businesses are guessing. "Maybe X topic will work, maybe Y keyword is good to target." Forget maybe. When we work together, you get a solid plan that you know will work, based on SEO best practices and proven topics.

2.
CUSTOMERS, NOT JUST TRAFFIC

When we rank on the first page of Google for a keyword, it's not just to gloat. You'll get real leads that convert to customers. To make your life even easier, you'll get an opt-in offer tailored specifically to your content for maximum leads, and an email funnel to nurture and convert those leads.

3.
SHORT-TERM WINS

Just because SEO is a long-term play, doesn't mean you won't get some quick and easy wins. We'll target low-hanging fruit keywords and promote your content like it's never been promoted before - getting you thousands of initial visitors.

4.
A SNOWBALL EFFECT

Not only does SEO really work - it works exponentially better the longer you do it. The more pillar content we create for your blog, the easier it will be to rank future posts. We often get great results within 3 months, and once you get rolling, there's no stopping you.

See results in less than 3 months

Try my services risk free for 90 days. I'm so confident in my ability to help you, that if you don't start to see an ROI in your business metrics, I'll refund your money.

Ready to get started?

Google Analytics

1. Get More Traffic

Content marketing starts with traffic. I get you immediate traffic by creating and promoting strategic content that ripples throughout your niche.

More importantly, the longer that post lives, the more traffic it gets. This is because I focus that content on highly targeted keywords and build links to it so it ranks organically over time.

My latest client got 15,000 visitors in their first month working with me... and are looking to double that next month.

2. Get More Leads

Traffic is great, but it's just the first step. The next step is converting that traffic into leads who want what you're selling.

I'll work with you to create strong, custom lead magnets tailored specifically for maximum conversions on the content I create. I'll even help you write the email autoresponder to deliver it and maximize engagements.

I've helped clients get as many as 150 high-quality leads from a single post, and they're getting more every day. I can help you turn your blog into a lead generation machine.

3. Get More Sales

Content marketing has become one of the most effective marketing channels for one reason: It brings ROI.

I'm not going to create amazing content or get you traffic for bragging rights (although you will have that). We both win when you have more money in your pocket. That's my primary concern.

I've helped clients increase their monthly revenue by several thousand dollars in just a few short months. Within the first year, my services pay for themselves and far more.

Stop Wasting Time And Money.

Take all the guesswork out of your content strategy and start getting real, paying customers today.

About Me

I've created over 1,000 content assets for over 50 blogs that have resulted in hundreds of thousands of site traffic. I have a bachelor's degree in marketing from Penn State, inbound marketing and content marketing certificates from HubSpot, and over 4 years' experience in the content marketing world. Fun fact: I also play the ukulele!

“Those who make the world a better place are given a better place in the world.” - A quote I live by.

Bill Widmer, eCommerce Content Marketing & SEO Expert

Here's what my clients say...

Marc Stevens ( Web Design Media )

"Hire Bill before your competitors do."

"I've worked alongside Bill in a few content marketing projects and I've never been disappointed by his work. I have high expectations and Bill constantly meets them. And when he occasionally missed something, he immediately set out to correct the error.

Do yourself a favor and hire Bill before your competitors do."

Jason Quey (The Storyteller Marketer)

Marc Stevens ( Web Design Media )

"Industry-leading content"

"Bill has been excellent to work with. He's very responsive, open to feedback and produces industry-leading content that our readers love."

Simon Slade Simon Slade (SaleHoo)

What To Expect When You Hire Me

My business works on systems - it's how I'm able to guarantee results. Here's how it goes:

1. Research & Consultation

It starts with a lay of the land. I send you a questionnaire to understand your business, goals, and current standings.

Then, I'll take a deep dive into your content analytics and performance, as well as your competitors. I identify all the low-hanging fruit on your blog currently, and do initial keyword, topic, and industry research.

Next, I'll hop on a call with you and your content team or manager (if you have one) and we'll develop a content strategy based on my research. I'll create a content calendar for the next 6-12 months.

2. Pillar Content Creation

Next up it's time to create stunning, search-optimized, top-tier content. If you're hiring me as a consultant, I'll schedule reviews to check in on your content team.

For clients who choose my "done for you" service, you'll receive one best-on-the-web resource per month, based on strategically chosen topics. These posts will generate massive traffic, quickly accrue backlinks, and serve as the "pillars" of your content marketing.

It's important that these pieces are top of the line, which is why I recommend clients hire me for at least one year of content creation. This allows me to create the pillar content that fuels your growth for the next decade.

3. Promotion & Link Building

You can spend weeks creating an amazing resource for your blog, only to have it flop. Without promotion, even the greatest content in the world will never be seen.

My "done for you" service handles all the promotion efforts for your content. You'll get thousands, if not tens of thousands, of visitors per month from my promotion alone.

However, it doesn't stop there. I also build high-quality links to that content, which boosts it's search rankings much faster than otherwise possible. Backlinks are one of Google's top three ranking factors (the #1 factor being content).

All done for you.

Content Promotion

Is My Service Right for You?

While I've worked with a great deal of clients across many fields, my services aren't a perfect fit for just anyone.

WHO THIS IS FOR

  • You're willing to invest in your business. Make no mistake, this is an investment.
  • You're ready to commit to at least 3-6 months to see significant returns.
  • You're already seeing success in your business, and want to scale it.
  • You're a damn cool person. I like working with cool people!

WHO THIS IS NOT FOR

  • You're looking for "quick SEO" services. Frankly, this is black hat and a penalize-able offense.
  • You're not ready to commit. Content marketing can take a minimum of 3-6 months to show an ROI.
  • Micro-managers. I'm a professional and I know my craft. Let me do what needs to be done.
  • Anyone without a passion for their business and helping others. Content marketing is a lot of giving before you get anything in return.

What are you waiting for? Apply below.

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