A guest blog post is a post that you or your company writes to be featured on someone else’s blog. Basically, you are a “guest” to that person or company’s blog.
But wait, there’s more!
Why do you want to guest blog post?
Guest blog posts have been around a long time, and it seems they’re only growing in popularity. They have a ton of benefits, including:
- Becoming an authority in your niche or industry. When people see your face on their favorite blog, they instantly assume you’re someone who knows they’re shit. If you weren’t, you wouldn’t be on their favorite blog!
- Increasing traffic to your website. Some of the people who read your guest blog post on their favorite blog will be curious to learn more about you. They might click on your website link or follow you on social media.
- Increasing your search engine rankings. One of the best parts of guest blogging is the dofollow link back to your website. The more high-quality sites link to you, the higher your chance of ranking well on Google.
- Building quality relationships. When you write a guest blog post for someone, chances are you can continue to interact with that person after it’s done. They’ll be the easiest people to reach out to when you need someone to share your content or endorse you.
How do you get a guest blog post?
It’s not usually as simple as sending one email. Most bloggers who are worth writing for are very busy people. It’s easy for an email to slip through the cracks.
It takes more than shooting off one email. You should definitely send that email, but you should also engage with that person.
Some of the best ways to reach out to bloggers include:
- Interact with them on social media. Send them a tweet, share their posts, and engage with them. They’re on social media for a reason – take advantage!
- Link to their website from your own blog. Good bloggers notice backlinks. Trust me when I say that we appreciate a free link or mention – and don’t mind returning the favor.
- Ask them for advice. People love feeling like they know something worth sharing. Show them some love by asking for their opinion on a matter.
- Interview them. Feed that ego. Let them know you think they’re special by showing them you think what they have to say is valuable. Don’t do it just to do it, though – be sincere.
- Email them. Wait, didn’t I just say emails slip through the cracks? Yes, but it’s still one of the best ways to get in touch. Send them a followup if you don’t hear back.
- Send a handwritten letter. Everyone likes getting these. It’s so rare to see people take the time to write and mail a letter anymore that it really stands out.
There are more ways, but I’ll stop here. Basically, the key is to get in front of them as much as possible. You want them to recognize you.
Make your face visible so when they do get your email pitching a guest post, they think, “Hey, I’ve seen this person before. I think I like them.” rather than “Who is this person? *DELETE*”.
Guest blogging is one of the best ways to build up your business. It quickly skyrockets you to an authority, gets you lots of great traffic, and ultimately shows up in the bottom line.
If you’re not guest blogging for your own blog, you should be. If you don’t know where to start, get in touch with me. I’ve written dozens of guest posts for blogs like A Better Lemonade Stand, Multichannel Merchant, Smart Business Trends, and more.