I’m Bill Widmer. I help lean B2B SaaS teams get cited by AI and ranked by Google, then tie that content to demos and revenue instead of vanity traffic, done for you, not by a content factory.
The SEO tools hired me.
Now I save B2B SaaS blogs dying in the AI era.
Semrush 
Ahrefs 
monday.com 
Yotpo 
Mailshake 
BDOW! You run social, email, PPC, SEO, and content by yourself. The blog has hundreds of posts you inherited or wrote years ago. Traffic is sliding, you know it needs work, and there’s no world where you have time to fix it.
These feed each other. The same dated, unstructured content that slipped in Google is invisible to AI, and while you’re buried running five other channels, the pipeline your blog used to feed gets quieter every quarter.
For thirteen years the SEO playbook has been rankings, traffic, domain authority, technical scores. A dashboard full of numbers that climb while the pipeline stays flat. Traffic that never turns into demos isn’t a win. It’s a vanity metric with a hosting bill.
I start from the question your CFO actually asks: is the blog bringing in customers? Then I point the content, refreshes, and placements at buyers who are close to a decision, and I report on the demos and leads that come from the pages we touch, not just sessions.
Semrush and Ahrefs, the two products every SEO consultant depends on, both brought me in to work on their own content. That’s the industry grading my homework.
I built a content site to 500K monthly visits and sold it for $350,000 in 2023. I know what it means to have my own money riding on whether content converts, because it was my exit on the line, not a client report.
I’ve shipped through every major algorithm era, including this one. The refresh-and-consolidate playbook I run now is the same one I’ve used since AI Overviews started eating clicks: I track citations across ChatGPT, Claude, Perplexity, and AI Overviews monthly, and I report demos from refreshed pages, not sessions.
Three ways in, ordered by how ready you are to move.
You suspect you’re losing ground in AI search but want proof and a plan before committing to anything ongoing.
A citation-gap analysis against your competitors, a readiness audit of your top pages, the 10 to 20 sources AI engines actually cite in your category, and a prioritized 90-day roadmap. Fixed scope.
You’re ready to fix it and you want it done for you, with proof on a scoreboard you watch move.
Done-for-you execution across the engine: refresh, consolidate, or write net-new wherever an answer is winnable, plus third-party placement work and monthly AI-citation tracking across ChatGPT, Claude, Perplexity, and AI Overviews.
Lean teams with no content owner who want a senior operator running the whole engine, for less than a single hire, with two hours of your time at kickoff.
Everything in the sprint, continued: defending the answers you’ve won, expanding the prompt set, quarterly re-tests and strategy, and ongoing advisory baked in. This is the consulting, embedded in the done-for-you work, not sold as a separate deck.
Two hours at kickoff. Thirty minutes a month after. One Slack channel. I run three engagements at a time.
Not ready to apply? Get a free AI teardown
Inventory, Diagnose, Execute, Track. Same process I used to scale my blog to 500K monthly visitors. Same one I used when Ahrefs hired me. Same one I’m running for you.
Every URL pulled, crawled, and categorized. Traffic history, rankings, topical coverage, and AI-citation baseline. No guessing which posts matter.
Which posts are salvageable. Which are cannibalizing each other. Which are already cited and need protection. Sorted into Refresh / Consolidate / Prune / Protect tiers.
Refresh what’s salvageable, consolidate what’s cannibalizing, and write net-new, including original-research pages built on data only you have, plus expert takes pulled from your internal SMEs. Pages ship with citation-friendly formatting, structured data, and updated facts, then I earn third-party brand mentions that tell the engines you’re worth quoting.
Monthly AI-citation tracking across ChatGPT, Claude, Perplexity, and AI Overviews, plus Google organic traffic recovery on refreshed URLs. Demo requests sourced from refreshed pages. Reported plainly.
Bill’s content is some of the best in the world. He helped Bold rank in the top 3 on Google for hundreds of keywords. He’s a kind guy who would do anything for anyone. I can’t recommend Bill and his team highly enough!
Bill’s blog posts on BDOW! have helped drive 100K+ clicks to the site. He is a highly experienced content marketer who knows exactly how to write posts that rank on Google. I’d highly recommend Bill to anyone looking for SEO-focused content marketing from someone with proven results.
Bill is one of those writers you stop worrying about. He delivers clean, well-researched drafts that rarely need heavy editing — which, when you’re managing a content operation at scale, is genuinely rare. If you’re looking for a content partner who gets SEO without sacrificing readability, Bill’s the real deal.
I’m Bill Widmer. For 13 years I’ve worked on one thing: publishing content that gets found, converts customers, and now, gets recommended by AI.
I built a travel blog to 500,000 monthly visitors and sold it for $350,000, then ran SEO for both Semrush and Ahrefs, the tools the industry itself trusts.
I’m not a strategist who hands you a deck. I’m the operator who does the work, and ties it to your pipeline. Now I bring that playbook to lean B2B SaaS teams.
Bill Widmer is a B2B SaaS SEO and AI search (AEO/GEO) consultant with 13 years of experience. He helps lean B2B SaaS marketing teams get their content cited by ChatGPT, Claude, Perplexity, and Google AI Overviews, recover declining organic traffic, and tie content to demos and pipeline. Past clients include Semrush, Ahrefs, and monday.com.
Apply to work with meBoth. The audit decides which earns the answer fastest. Most B2B SaaS blogs already own 200 to 2,000 posts, so the quickest wins are usually in refreshing and consolidating what you have. But where a winnable answer has no page to earn it, I write net-new. What I won’t do is pump out content for content’s sake. That’s the agency model, and it’s the opposite of tying content to pipeline.
It means your content is structured so that ChatGPT, Claude, Perplexity, and Google’s AI Overviews are more likely to quote it, cite it, and surface your brand as a source. That’s a mix of clean question-and-answer formatting, structured data, defined terms, updated facts, internal-link graphs, and topical depth. It’s measurable: I track your brand’s citation rate across all four engines on a pre-agreed keyword set every month.
First refreshed URLs ship in the first 30 days of the engagement. First AI citation lifts typically show up in 60 to 90 days, which is the window for AI engines to re-crawl and re-index. Organic traffic recovery on refreshed URLs is usually visible in 45 to 75 days. None of this is guaranteed. It is representative of what’s been achievable.
Both. The refresh work that makes your content AI-citable (fresh facts, clear question-and-answer structure, updated schema, clean internal linking, tightened topical authority) is the same work Google has always rewarded. Refreshed posts usually see traffic lift in both channels. This isn’t AI-only SEO. It’s traditional SEO updated for the AI-citation era.
There are a few ways to work together, ordered by how ready you are to move: the AI Search Audit (a fixed-scope, retainer-free diagnostic), the 90-Day AI Visibility Sprint (done-for-you execution with proof on a scoreboard you watch move), and Fractional Head of Content (a senior operator running the whole engine, ongoing). Pricing is by application: tell me about your blog and I’ll send exact numbers for the path that fits. I’m one person, I pick the clients I work with, and I expect the same honesty in return.
Because agencies can’t afford to not sell you more content. That’s the business model. I can. I’ve got 13 years of receipts, including doing SEO for the SEO tools themselves. If refreshing your existing blog is the right call, I’ll tell you. If it isn’t, I’ll tell you that too, and I’ll refer you to someone appropriate. No content factory incentive.
Want to see where you actually stand before applying? Run a free AI Visibility Teardown
8 fields. Response within 48 hours. If we’re not a fit, I’ll tell you, and point you at someone better suited. The application is how I keep the practice small enough to do the work well.
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