THE BLOG

Notes on SEO and Content Marketing in the AI era.

Practical playbooks for ranking in Google and getting cited by AI, built for SaaS teams who want content that actually drives revenue.

Bill Widmer working on a laptop
  • Airbnb
  • SEO

Airbnb SEO: 7 Steps to Optimize Your Listing

With over 7.7 million listings on Airbnb, getting yours to stand out is no small feat. Understanding and implementing Airbnb search engine optimization (SEO) strategies can significantly increase your listing’s visibility, leading to more bookings and higher revenue. If you want to boost your…

  • SEO Tools

How I Used Answer The Public to Recover Google Rankings

I’ve been blogging and doing SEO for over a decade, and in that time, I’ve used many tools to help me come up with topic ideas and enhance my content. One of those tools is Answer The Public—and it’s helped me to refresh old content and recover lost Google rankings. What is Answer The Public?

  • SEO
  • SEO Tools

SEMrush vs Ahrefs: An Honest Review After 5+ Years of Use

SEMrush vs Ahrefs: Which SEO tool is worth your hard-earned cash? If you’re looking for an SEO tool to help you perform keyword research, grow your organic search traffic, and outrank your competition, these two tools are the titans of the industry. However, how do you know which is better?…

  • Content Marketing
  • SEO

White Hat SEO Case Study: 1,000+ Daily Visitors (In < 6 Months)

Looking for white hat SEO examples? You’ve come to the right place! Today, you’re going to learn how I used white hat SEO techniques to grow my blog from 0 to over 1,000 daily visitors… …in less than 6 months. Take a look: The techniques you’re about to learn allowed me to rank #2 on