Content audit and triage
Every URL sorted into refresh, consolidate, keep, or prune, ranked by revenue impact so we fix the pages that matter first.
SEO CONSULTANT FOR B2B SAAS
The B2B SaaS SEO consultant for the blog that used to work.
You inherited a blog with hundreds of posts. It used to bring demos. Now traffic is sliding, AI engines are not citing you, and no one on your lean team owns the fix. I do the work that turns it around, and I tie it to pipeline, not sessions.
who does Google rank and ChatGPT cite for [your category]?
Bill Widmer is a B2B SaaS SEO and AI search (AEO/GEO) consultant with 13 years of experience. He helps lean B2B SaaS marketing teams refresh decaying blog content, recover organic traffic, and get their pages cited by ChatGPT, Claude, Perplexity, and Google AI Overviews. Past clients include Semrush, Ahrefs, and monday.com.
HOW I HELP
The problem is not your blog.
It is that no one is tending it.
Most lean B2B SaaS teams do not have a content problem. They have an ownership problem. Here is what I take off your plate.
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Your posts are decaying.
Rankings and traffic slide as content ages and the SERP moves on. I refresh what is salvageable so it climbs back instead of rotting in place.
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AI is not citing you.
Your buyers ask ChatGPT and Claude, and your brand is not the answer. I structure your pages so the engines quote you as the source.
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Your posts are cannibalizing.
Five thin posts fight over one keyword and none of them win. I consolidate them into a single page strong enough to rank.
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No one owns content.
You run every channel alone with no dedicated content lead. I become the senior operator who owns the blog end to end.
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An agency burned you.
You paid for a publishing calendar that never converted. I report the demos refreshed pages drive, not the posts I shipped.
WHAT YOU GET
What a SaaS SEO consultant should actually do.
Not a strategy deck you have to go execute yourself. Done-for-you work, tied to pipeline.
Refresh and consolidation
Done-for-you rewrites and merges of the pages worth saving. This is where most of the fast wins hide on a mature SaaS blog.
New pages, only where winnable
Net-new content only where an answer has real demand and you own no page to earn it. No content for the calendar’s sake.
AI citation readiness
Question-and-answer structure, schema, defined terms, and internal links so ChatGPT, Claude, Perplexity, and AI Overviews cite you.
Monthly demos and citations
Citation tracking across all four AI engines on a keyword set we agree up front, reported next to the demos your pages produce.
HOW IT WORKS
Four steps, no twelve-month wait.
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Audit
I inventory every URL and find what to refresh, consolidate, or prune.
OUTPUT A prioritized content map -
Roadmap
A 90-day plan ranked by revenue impact, not by word count.
OUTPUT What ships, in what order -
Execute
I do the work: refreshes, consolidations, net-new, and AI structuring.
OUTPUT Shipped, citable pages -
Track
Monthly citation and pipeline reporting across Google and the AI engines.
OUTPUT A scoreboard you watch move
WHAT PAST CLIENTS SAY
Bill’s content is some of the best in the world. He helped Bold rank in the top 3 on Google for hundreds of keywords. He’s a kind guy who would do anything for anyone. I can’t recommend Bill and his team highly enough!
Bill’s blog posts on BDOW! have helped drive 100K+ clicks to the site. He is a highly experienced content marketer who knows exactly how to write posts that rank on Google. I’d highly recommend Bill to anyone looking for SEO-focused content marketing from someone with proven results.
Bill is one of those writers you stop worrying about. He delivers clean, well-researched drafts that rarely need heavy editing — which, when you’re managing a content operation at scale, is genuinely rare. If you’re looking for a content partner who gets SEO without sacrificing readability, Bill’s the real deal.
WORK WITH ME
3 Ways to Work Together
Three ways in, ordered by how ready you are to move.
START HERE
AI Search Audit
WHO IT’S FOR
You suspect you’re losing ground in AI search but want proof and a plan before committing to anything ongoing.
WHAT YOU GET
Get the audit A citation-gap analysis against your competitors, a readiness audit of your top pages, the 10 to 20 sources AI engines actually cite in your category, and a prioritized 90-day roadmap. Fixed scope.
FOCUSED ENGAGEMENT MOST CHOSEN
90-Day AI Visibility Sprint
WHO IT’S FOR
You’re ready to fix it and you want it done for you, with proof on a scoreboard you watch move.
WHAT YOU GET
Start a sprint Done-for-you execution across the engine: refresh, consolidate, or write net-new wherever an answer is winnable, plus third-party placement work and monthly AI-citation tracking across ChatGPT, Claude, Perplexity, and AI Overviews.
THE PARTNERSHIP
Fractional Head of Content
WHO IT’S FOR
Lean teams with no content owner who want a senior operator running the whole engine, for less than a single hire, with two hours of your time at kickoff.
WHAT YOU GET
See if a seat’s open Everything in the sprint, continued: defending the answers you’ve won, expanding the prompt set, quarterly re-tests and strategy, and ongoing advisory baked in. This is the consulting, embedded in the done-for-you work, not sold as a separate deck.
Two hours at kickoff. Thirty minutes a month after. One Slack channel. I run three engagements at a time.
Not ready to apply? Get a free AI teardown
FREQUENTLY ASKED
Vetting a SaaS SEO consultant?
The questions worth asking.
01 How do I vet a B2B SaaS SEO consultant?
Ask three things. First, have they done SEO for a real SaaS product, not just an agency deck? Second, do they report on demos and pipeline, or on sessions and rankings? Third, will they tell you when refreshing your existing blog beats writing more? I ran SEO for Semrush and Ahrefs, the tools other SEOs pay for, I report on demos from refreshed pages, and if content is not your problem I will say so and point you elsewhere. If a consultant cannot answer those three, keep looking.
02 Should I hire an individual SaaS SEO consultant or an agency?
It depends on what is actually broken. An agency is built to sell you more content, because that is how the business model works. A solo consultant has no content quota to hit, so the advice can be honest. If your blog already has 200 to 2,000 posts, the fastest wins are almost always in refreshing and consolidating what you own, not publishing more. That is the opposite of what most agencies are incentivized to recommend. You work directly with me, not an account manager and a junior team you never met.
03 What does it cost to hire you?
Engagements generally run between $3,500 and $10,000 per month depending on scope, plus a fixed-scope audit if you want proof and a plan before committing to anything ongoing. That is a fraction of a $150,000 to $200,000 senior in-house hire, and you get 13 years of experience instead of one person learning on your budget. Tell me about your blog in the application and I will send exact numbers for the path that fits.
04 Do you only do AI search, or Google SEO too?
Both, because it is the same work. The refresh that makes a page citable by ChatGPT, Claude, Perplexity, and Google AI Overviews (fresh facts, clean question-and-answer structure, updated schema, tight internal linking) is the same work Google has always rewarded. Refreshed pages usually lift in both channels. This is not AI-only SEO. It is traditional SEO updated for the AI-citation era.
05 How fast will I see results?
First refreshed URLs ship inside the first 30 days. Organic traffic recovery on those pages is usually visible in 45 to 75 days, and the first AI citation lifts typically show up in 60 to 90 days, which is the window AI engines need to re-crawl and re-index. None of this is guaranteed. It is representative of what has been achievable, not a promise.
06 What makes you different from other SaaS SEO consultants?
I have owned the outcome, not just the deliverable. I built a content site to 500,000 monthly visits and sold it for $350,000, so I know what it means to have my own money riding on whether content converts. I have 13 years of receipts across 12-plus B2B SaaS engagements, including doing the SEO for Semrush and Ahrefs. And I run three engagements at a time on purpose, so the work stays mine and the advice stays honest.
Want to see where you actually stand before applying? Run a free AI Visibility Teardown