You work with me.
No account managers, no junior team, no handoff to someone you never met. I run three engagements at a time so the work stays mine.
ABOUT BILL
The operator behind the work, not the agency you manage.
No account managers, no junior team, no deck to sit through. When you hire me, you work with me. Here is the thirteen years that got me here.
FOUNDER Bill Widmer
THE STORY
I have spent thirteen years proving one thing: content is an asset, not an expense.
I did not come up through an agency. I learned SEO by doing it on my own projects, with my own money on the line. The lesson stuck early: traffic is only worth what it turns into.
The clearest proof was a travel blog I built from nothing to 500,000 monthly visitors and sold in 2023 for $350,000. Not a media company with a team behind it. One person, the right content, and years of compounding.
Along the way, the companies that make the SEO tools hired me to do their SEO. I have run search for Semrush and Ahrefs, the names the industry itself trusts.
Then AI changed where buyers go. They do not just search anymore, they ask. ChatGPT, Perplexity, and Google’s AI now answer the question and name a tool before anyone clicks. The blogs that win the next decade will not just rank. They will get cited.
That is the work I do now: I help lean B2B SaaS teams turn the blog they already own into something AI recommends and Google ranks, tied to demos and revenue instead of vanity traffic.
THE SHORT VERSION
Thirteen years, in five lines.
- 2013 Got into SEO and content, learning on my own projects with my own money on the line.
- The blog Built a travel blog from nothing to 500,000 monthly organic visitors.
- 2023 Sold the blog for $350,000. One person, the right content, years of compounding.
- The tools Ran SEO for Semrush and Ahrefs, the names the industry itself trusts.
- Today A fractional content partner for lean B2B SaaS teams, focused on AI search.
HOW I WORK
Six rules I don’t break.
Pipeline over vanity.
I report on the demos and leads your pages produce, not sessions that look good in a dashboard and never convert.
Refresh before rewrite.
Most B2B SaaS blogs already own the answer. The fastest wins are usually hiding in what you have already published.
No content factory.
I will not pump out posts to fill a calendar. That is the agency model, and it is the opposite of tying content to revenue.
Built for the AI era.
Pages get structured so ChatGPT, Claude, Perplexity, and Google’s AI quote you, not just so Google ranks you.
Honest fit.
If refreshing your blog is not the right call, I will tell you, and point you to someone who is. I pick the clients I work with.
THE TRACK RECORD
2000 +
13
YEARS EXPERIENCE
Continuous SEO work since 2013
$ 350 K
BLOG SOLD IN 2023
Built, ranked, exited
500 K
MONTHLY ORGANIC VISITS
Peak of the blog sold
12 +
B2B SAAS CLIENTS
Including the SEO tools themselves