The AI Search Shift: Why Your Blog Needs AEO, Not Just SEO
Search is splitting in two. Here's how to get your B2B SaaS blog cited by ChatGPT, Claude, Perplexity, and Google AI Overviews — not just ranked on page one.
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AUTHOR · 10 posts
Bill Widmer
B2B SaaS SEO and AI search (AEO/GEO) consultant for B2B SaaS. With 13+ years in content marketing, Bill focuses on one thing: turning content into pipeline. He helps SaaS teams build content engines that rank, get cited by AI, and drive real demos, not vanity traffic. Bill has grown organic for clients like Ahrefs, Semrush, monday.com, and BDOW! (formerly Sumo), and sold his own travel blog for $350K. He writes about SEO in the AI era, content strategy, and the workflows behind getting cited by ChatGPT, Claude, Perplexity, and Google AI Overviews.
POSTS BY BILL WIDMER
The Content Refresh Playbook That Recovered 500K Monthly Visits
Most legacy B2B SaaS blogs are sitting on a goldmine of decaying posts. Here's the exact refresh process I use to revive lost organic traffic.
SaaS SEO: A 7-Step Guide to Growing Organic Traffic
The definitive guide to SEO for SaaS companies.
Airbnb SEO: 7 Steps to Optimize Your Listing
With over 7.7 million listings on Airbnb, getting yours to stand out is no small feat. Understanding and implementing Airbnb search engine optimization (SEO) strategies can significantly increase your listing’s visibility, leading to more bookings and higher revenue. If you want to boost your…
How I Used Answer The Public to Recover Google Rankings
I’ve been blogging and doing SEO for over a decade, and in that time, I’ve used many tools to help me come up with topic ideas and enhance my content. One of those tools is Answer The Public—and it’s helped me to refresh old content and recover lost Google rankings. What is Answer The Public?
SEO For Dummies: Everything You Need to Know to Rank On Google in 2024 (And Beyond)
Dumb or not, you can learn the basics of search engine optimization (SEO) in 30 minutes. This “SEO for dummies” guide will teach you: What SEO is and how search engines work How to do keyword research The fundamentals of SEO and how you can rank in the top results on Google I’ve been doing
SEMrush vs Ahrefs: An Honest Review After 5+ Years of Use
SEMrush vs Ahrefs: Which SEO tool is worth your hard-earned cash? If you’re looking for an SEO tool to help you perform keyword research, grow your organic search traffic, and outrank your competition, these two tools are the titans of the industry. However, how do you know which is better?…
How to Start a Blog And Get Paid From ANYWHERE ($10k+ Monthly Income!)
Are you wondering how to start a blog and get paid? How to make money online? In this guide, I walk you through exactly how to start a blog and make money online in 8 simple steps. You’ll learn everything from how to start a website to coming up with a blog niche, topic ideas, and
White Hat SEO Case Study: 1,000+ Daily Visitors (In < 6 Months)
Looking for white hat SEO examples? You’ve come to the right place! Today, you’re going to learn how I used white hat SEO techniques to grow my blog from 0 to over 1,000 daily visitors… …in less than 6 months. Take a look: The techniques you’re about to learn allowed me to rank #2 on
38 Experts Reveal Their Marketing Channels Responsible For 300,000 Monthly Visitors
What are the best marketing channels to drive traffic to your site? I wanted to know. I had to know. So, I asked over 30 marketing experts one simple question: What is the #1 marketing channel sending traffic to your site? I figured, hell, if I can find what where the experts are getting all their