AUTHORS

Who writes here.

The people behind the field notes — practitioners who actually do the work of reviving B2B SaaS blogs.

Bill Widmer

18 posts

B2B SaaS SEO and AI search (AEO/GEO) consultant for B2B SaaS. With 13+ years in content marketing, Bill focuses on one thing: turning content into pipeline. He helps SaaS teams build content engines that rank, get cited by AI, and drive real demos, not vanity traffic. Bill has grown organic for clients like Ahrefs, Semrush, monday.com, and BDOW! (formerly Sumo), and sold his own travel blog for $350K. He writes about SEO in the AI era, content strategy, and the workflows behind getting cited by ChatGPT, Claude, Perplexity, and Google AI Overviews.

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