Is your marketing strategy built on a false foundation?
The internet is a rich source of data for digital marketers. But where does it come from?
Do the marketing stats that search engines surface reflect the true state of marketing today? Or are they stale statistics warmed-over and repeated until their original source and meaning has been lost?
To make data-driven decisions, digital marketers need fresh information.
That’s why we’ve put together a list of digital marketing statistics taken exclusively from reports generated within the past two years.
Of course, the nature of digital marketing and the current global situation mean that much has changed since some of these reports were written. Nonetheless, these statistics offer you the closest look at the state of marketing today to help guide your strategy for tomorrow.
Essential Digital Marketing Statistics
Don't want to go through the entire thing? We've compiled the most jaw-dropping digital marketing statistics of the last two years from this list right in this section for you to have a quick glance at how the market is changing.
These stats are just the tip of the iceberg! Keep reading to find out more.
Social Media Statistics
Social media continued to gain influence in the lives of the average consumer in 2019. People look to social media to connect with friends, be entertained, and to shop. A growing percentage of consumers also rely on social media to find news and other critical information.
Social media is a growing influence in the lives of consumers
And their buyer’s journey
Content Marketing Statistics
The events of 2020 have put content marketing at center stage. Both B2B and B2C brands are employing a variety of formats and distribution channels to reach their audiences.
Top performing content for B2B
When it comes to word count, more is better, but how much more?
Crafting click-worthy titles
Distribution remains a challenge
Text isn’t the only kind of content
Driven by algorithm updates and changes in consumer behavior, SEO statistics are seldom static. To keep you up-to-date, here are some of the most recent data points driving SEO strategy.
Searcher behavior and SEO
Is link building an underutilized strategy?
Local SEO in pre-pandemic times
Email Marketing Statistics
Email overload has become such a problem in recent years that an entire industry has sprung up to provide solutions. Nonetheless, marketers continue to name email as one of their top strategies for reaching both B2B and B2C buyers.
Email opens, clicks, and CTOR
What kinds of emails get opened?
Lead Generation Statistics
What kind of lead generation strategies are marketers employing? Data, technology and automation are all part of the mix. But content continues to play a crucial role as many consumers and business purchasers do their own homework online before contacting a seller.
B2B lead generation strategies
Costs and conversions
Is social media an effective lead generation channel?
Advertising remains an essential component of many brands’ marketing strategies. But consumer pushback is a challenge. Are marketers still investing in paid? Yes.
How much are brands spending on digital advertising?
Consumer sentiment toward paid ads
Marketing Technology Statistics
Technology and digital marketing are a natural match. Both consumers and marketers benefit from innovations that automate tasks and streamline data gathering. Here are few stats about how technology has and is influencing digital marketing.
How marketers are using technology
How consumers are using technology
There you have it — the most recent and updated list of digital marketing statistics in the last two years.
What was the most surprising to you? Let us know in the comments below!
Read Next: 78 Essential Mobile Marketing Statistics of 2020