Are you prepared to leverage the power of mobile marketing for your brand?
Half of all internet traffic now comes from mobile phones and 67% of the world’s population use mobile phones.
These up-to-date mobile marketing statistics tell the story of mobile’s reach from 2019 and beyond. No data older than last year!
Use the table of contents below or keep scrolling.
2020 Mobile Market Penetration:
How many people use mobile phones?
Mobile use, particularly for video applications, has increased steadily in recent years. As people turned to their device to work, connect, and fight cabin fever in Q1 of 2020, data use and time spent on mobile increased.
Mobile Usage is Going Up
Mobile Versus Desktop: Traffic Share
Mobile at Home
Mobile phone owners are just spending more time talking on their phones. They also use their phones to search for information, connect on social media, watch videos, play games and shop.
Mobile Devices and Online Search
Ecommerce Traffic from Mobile Devices
Consumer Spending via mCommerce, eCommerce, and Apps
Marketing and Mobile Apps
We know that consumers spend time shopping via mobile devices. But are they willing to commit at the same rate as desktop shoppers? They weren’t in 2019 when average mobile conversion rates were 51% lower than desktop rates.
Mobile Versus Desktop: eCommerce Conversion Rates
Local shoppers use their devices at several different points in their buyers’ journey. But mobile users may not be as patient as their desktop counterparts when it comes to spending time on sites.
Local Shopping with Mobile Devices
When it comes to marketing messages consumers tend to prefer those that are asynchronous and value-adding. Push notifications were among consumers least favorite type of marketing communications. What do they want most from brands? Appointment reminders and alerts about suspicious banking activities.
How Brands are Reaching Consumers with Mobile Marketing
Consumer Sentiments about Mobile Marketing
Consumer Use of Mobile Wallets and Proximity Payment Systems
How are brands advertising on mobile and how much are they spending? Social ads hold the lead. In Q1 2020, mobile ad spending and costs were down as brands adjust to the new normal of consumers having more time to spend but less money.