Are you prepared to leverage the power of mobile in your digital marketing strategy?
Half of all internet traffic now comes from mobile devices and 67% of the world’s population use mobile phones.
These up-to-date mobile marketing statistics tell the story of mobile’s reach from 2020 and beyond. No data older than last year!
How strong is your brand experience on mobile? It better be good - and here's why!
Mobile Marketing Contributes $4.1 Trillion to World GDP... Up to $4.9 Trillion in 2024
Mobile device users and mobile advertising contributed $4.1 trillion to GDP in 2019. It's predicted to go up to $4.9 trillion by 2024. (GSMA, data analysis, 2020)
2020 Mobile Market Penetration:
How many people use mobile phones?
Mobile use, particularly for video applications, has increased steadily in recent years. As people turned to their device to work, connect, and fight cabin fever in Q1 of 2020, data use and time spent on mobile increased.
Mobile Usage is Going Up
The following stats show how many more people are using their phones and tablets for daily tasks like shopping and online research. It's important to understand them for your mobile marketing strategy!
Mobile Versus Desktop: Traffic Share
Mobile Usage Statistics in the Home
Mobile phone owners are just spending more time talking on their phones. They also use their phones to search for information, connect on social media, watch videos, play games and shop.
Mobile Devices and Online Search
Ecommerce Traffic from Mobile Devices
Consumer Spending via mCommerce, eCommerce, and Apps
Marketing and Mobile Apps
We know that consumers spend time shopping on their phones. But are they willing to commit at the same rate as desktop shoppers? They weren’t in 2019 when average mobile conversion rates were 51% lower than desktop rates.
Factor this into your marketing plan for 2021 and beyond!
Mobile Vs Desktop: eCommerce Conversion Rates
Local shoppers use their devices at several different points in their buyers’ journey. But mobile users may not be as patient as their desktop counterparts when it comes to spending time on sites.
Local Shopping with Mobile Devices
When it comes to marketing messages consumers tend to prefer those that are asynchronous and value-adding. Push notifications were among consumers least favorite type of marketing communications. What do they want most from brands? Appointment reminders and alerts about suspicious banking activities.
How Brands are Reaching Consumers Through Mobile Experience
Consumer Sentiments about Mobile Advertising & Web Traffic
Consumer Use of Mobile Wallets and Proximity Payment Systems
How are brands advertising on mobile and how much are they spending? Social media ads hold the lead. In Q1 2020, mobile ad spending and costs were down as brands adjust to the new normal of consumers having more time to spend but less money.
Mobile Advertising Spending and Performance
Mobile Marketing Stats: Conclusion
I hope you found my analysis of the latest mobile marketing statistics interesting!
I think it's obvious that users are more likely to purchase from companies with a solid mobile experience. Having mobile friendly website and even app is more important now than ever, and that's only going to be more true as time goes on.
If you have a poorly designed mobile site, your visitors are less likely to purchase from you and stick around. Not to mention, Google now uses indexes your mobile site first; if you want more website visits from search results, you better get on it!
Now I'd like to hear from you:
What's your #1 takeaway from today's research? How will that impact your mobile marketing strategy?
Feel free to share your thoughts in the comments below!