What is Influencer Marketing?

Influencer marketing is a method of marketing which focuses on building relationships with influential people in your niche. Basically, you befriend people in your industry who have a lot of social engagement in the hopes they will help you promote your content and your business. Influencer marketing has blown up this year. One look at Google… Read More

How to Format Your Blog Posts for Readability

There is nothing I hate more than an ugly blog post. You know what I’m talking about – those blogs with big blocks of super small text. They don’t even give you headings – it’s like reading a dry business manual! Who in their right mind wants to read that? In the hopes that I can reduce… Read More

10 Simple Steps to Improve Your SEO

SEO Fixes

As small business owners, we wear many hats. We have to try to maximize our income, which involves marketing, content writing, bookkeeping, customer support, inventory management, web design, and even SEO… …That’s a lot to take on. That last one – SEO – can be an especially daunting task for any business owner. Most marketers… Read More