What is Content Marketing?

What is content marketing? Everything you ever needed to know.

Have you ever considered using content marketing to grow your business? Content marketing, boiled down to it’s most basic definition, means creating, promoting, and profiting from worthwhile content. According to Content Marketing Institute… “While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads.” (Tweet this!) In fact, I… Read More

What Makes Great Content? [Infographic]

What Makes Great Content?

Great content gets more shares, more backlinks, more traffic, and more conversions. People talk about it. People want to be associated with it. But what goes into making great content? Do you have to be a great writer? Not necessarily – writing is only one part of content creation. You also have to consider the… Read More

A Step-by-Step Guide to Creating & Promoting Your Content Upgrade

How to create a content upgrade.

Here’s what you will learn in this post: What a content upgrade is How to choose your content upgrade topic How to create and deliver your upgrade 3 Ways to get the most from your upgrade A content upgrade is simply a piece of bonus content, like an eBook, template, or guide, that is a direct… Read More

How to Create a Content Marketing Editorial Calendar [Free Template]

How to create a content calendar.

A content calendar sounds like a great idea in theory. But is it really worth the effort to put one in place? Yes. One of the three building blocks of content marketing is consistency. Consistently publishing content is a requirement if you want anyone to care about what you’re doing. And, let’s face it; Being consistent… Read More

What is a Guest Blog Post?

A guest blog post is a post that you or your company writes to be featured on someone else’s blog. Basically, you are a “guest” to that person or company’s blog. But wait, there’s more!

7 Minor Content Tweaks That Produce Major Results

Have you ever heard that a small shift in direction can make a huge difference in destination? It’s true in content as well – small content tweaks can create huge results. A small shift in direction can make a huge difference in destination says @BillWidmer1 Click To Tweet

4 Awesome Content Communities to Promote Your Content

A content community is a place where you can post your content to be seen by other people in the community. It’s a great way to increase your content’s reach because you’re showing it to people who may have never seen it otherwise. Basically, a content community works as a hub where people can select… Read More

What is Influencer Marketing?

Influencer marketing is a method of marketing which focuses on building relationships with influential people in your niche. Basically, you befriend people in your industry who have a lot of social engagement in the hopes they will help you promote your content and your business. Influencer marketing has blown up this year. One look at Google… Read More

How to Format Your Blog Posts for Readability

There is nothing I hate more than an ugly blog post. You know what I’m talking about – those blogs with big blocks of super small text. They don’t even give you headings – it’s like reading a dry business manual! Who in their right mind wants to read that? In the hopes that I can reduce… Read More